I am Roos van Gestel, founder of Studio Joss.

Born and raised in the Netherlands, I bring my sharp eye for graphic design and imagery everywhere I go.

From positioning and visual direction to a consistent and applicable brand system.

My background is in graphic design. At a young age, I already designed my first logos; that early fascination for form, structure, and visual language has grown into a professional focus on brand identities.

I work with organizations that want to establish their brand consciously and thoughtfully. Brands that need clarity, coherence, and a visual identity that is scalable and continues to function within larger structures.

In my work, I combine aesthetics with structure.

I translate brand values and ambitions into visual building blocks that are consistently applicable across all channels.

No loose means, but one recognizable system.

In addition to brand design, I develop tailored photography. I see imagery as an integral part of the brand system, used to enhance recognizability and quality in communication both online and offline.

With Studio Joss, I build brands that are clear in form, strong in foundation, and designed for the long term.